Universal Studios Hollywood Takes Guests on a Whirlwind Journey Through New York City in an all-new “The Secret Life of Pets: Off the Leash!” Ride
In this all-new fully immersive experience, guests will assume the roles of stray puppies as they join a familiar cast of leading characters from The Secret Life of Pets — Max, Snowball, Gidget, Chloe and Duke, along with a host of other animal friends — on the ultimate quest of finding forever homes.
“We are thrilled to be able to bring another exciting Illumination movie-based ride to our guests,” said Karen Irwin, President and COO, Universal Studios Hollywood. “The Secret Life of Pets: Off the Leash!’ will capture the essence of the popular film and invite our guests to live vicariously through some of their favorite characters as they embark on a one-of-a-kind experience only available at Universal Studios Hollywood.”
Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films. The company’s franchises include three of the top-eight animated films of all time, and its iconic, beloved brands—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6 billion worldwide.
Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful world of Despicable Me, which includes Minions, the third-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®– nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office.
Illumination recently launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. And in 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history. Illumination’s upcoming films include The Secret Life of Pets 2 in June 2019, Minions 2 in July 2020, and Sing 2 in December 2020.
The innovative adventure will blend live, dimensional and animated characters with hyper-realistic media as guests zip along a track aboard ride vehicles through bustling New York City streets towards the Pet Adoption event and the ultimate happy ending: forever homes. Along the way, guests will face an array of challenges and meet up with fellow animal pals eager to help guide them toward their destination.
“The Secret Life of Pets: Off the Leash!” will be located adjacent to the popular “Despicable Me Minion Mayhem” and “Super Silly Fun Land” attractions.
Illumination’s The Secret Life of Pets 2, the next chapter in the franchise, arrives in theaters June 7, 2019.