Universal Studios Hollywood’s newest campaign has dinosaur sightings across southern California in celebration of the opening for “Jurassic World – the Ride” at the theme park.
It’s official: Universal Studios Hollywood’s mega attraction “Jurassic World—The Ride” officially opened on Friday, July 12, and to quote the campaign for the ride: It Just Got Real. But an attraction of this magnitude cannot be opened with just a simple “It’s open!” message. Oh no. Instead, Universal Studios has taken their theme park attraction campaign to the next level with dinosaur “sightings” across southern California.
Inspired by Universal Pictures and Amblin Entertainment’s Jurassic World blockbuster films, this spectacular new thrill ride features the film’s stars, Chris Pratt, Bryce Dallas Howard and BD Wong, who reprise their roles as Owen Grady, Claire Dearing and Dr. Henry Wu, and soars to new heights with the addition of iconic dinosaurs from the movie, including the colossal Indominus rex and the magnificent aquatic Mosasaurus.
“Jurassic World—The Ride” captures the essence of the blockbuster movies and comes to life in collaboration with the award-winning and inspired minds at Universal Creative, the Academy Award®-winning special-effects visionaries at Industrial Light & Magic, a division of Lucasfilm, Ltd., Universal Pictures and acclaimed filmmakers Steven Spielberg, Colin Trevorrow and Frank Marshall.
The elaborately themed all-new “Raptor Encounter” where Blue, the beloved Velociraptor from the JURASSIC WORLD movies, engages with guests in daring face-to-face encounters, along with the addition of two new dinosaurs – a Baby Raptor with her Raptor Handler and a life-size Triceratops who greet guests outside the “Jurassic World—The Ride” entrance, further enhance the entire experience. Plus, a new interactive “Dino Play” area is designed to inspire children of all ages to explore and excavate giant dinosaur fossils.
Costa Rican-inspired cuisine and flavorful Tiki cocktails served at Jurassic Café and all-new tropical Isla Nu-bar add to the dynamic guest experience while an array of souvenir collectible, limited edition and one-of-a-kind dimensional dinosaur sculptures from the Jurassic Outfitters store invite guests to savor a piece of this exciting thrill ride even after they have gone home.
So what are you waiting for? Head on over to Universal Studios Hollywood today and experience the newest SoCal attraction! And make sure to have your eyes peeled for any dinosaur sightings…